Intrinsic and Extrinsic Method
In the meantime, Steve Jobs followed an effective method of motivation which allowed Apple Inc. to proceed towards the higher positions among the bests, even though it is true that he was a hot tempered CEO. Based on the business terminology, he applied the basics of intrinsic and extrinsic strategy as he would reward or punish the employees upon their activities. According to the employees “The psychological mechanism at work was that once we had been praised by Steve, then insulted, we would work twice harder to earn back his favours.” In fact, most of the employees always felt the presence of Steve Jobs around them, in a way that one employee regarded the condition as “Steve would always know what you are doing, even though about 90% of you had not ever met him.”
In the meantime, Steve Jobs followed an effective method of motivation which allowed Apple Inc. to proceed towards the higher positions among the bests, even though it is true that he was a hot tempered CEO. Based on the business terminology, he applied the basics of intrinsic and extrinsic strategy as he would reward or punish the employees upon their activities. According to the employees “The psychological mechanism at work was that once we had been praised by Steve, then insulted, we would work twice harder to earn back his favours.” In fact, most of the employees always felt the presence of Steve Jobs around them, in a way that one employee regarded the condition as “Steve would always know what you are doing, even though about 90% of you had not ever met him.”